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What is IQOS?

IQOS is a smoke-free alternative to cigarettes that heats real tobacco instead of burning it, delivering a real tobacco taste experience.

IQOS ILUMA i device TEREA Amber pack TEREA Twilight Pearl Menthol pack TEREA Turquoise Menthol pack
IQOS emits 95% less harmful chemicals compared to cigarettes¹.
TEREA tobacco sticks are specially designed for IQOS ILUMA i devices and available in 11 flavours, ranging from classic tobacco to aromatic and menthol blends.
Heated tobacco leaves less of a lingering smell on your hands, hair and clothes than cigarettes².
Designed to fit seamlessly into your lifestyle and routine, IQOS is convenient and easy to use.

IMPORTANT INFORMATION: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA i is not risk-free.

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How does the
free demo work?

1 Complete the short form below.
2 We will contact you to schedule your demo.
3 Meet with our expert at a location near you.

Try IQOS ILUMA i

¹ 95% less represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on IQOS.com.

² 90% agreement amongst 674 adult consumers in Japan and Italy, 2020–2021.

These products are not risk-free and provide nicotine, which is addictive. Only for use by adults.

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